Almost as Fun as a Recursive Abbreviation

In the spirit of PHP and GNU, we find that many e-mail campaigns offer the View As Web Page link in HTML e-mails that open the e-mail as a Web page version thereof. However, one of the drawbacks of a complete and utter replication of the e-mail is the recursive link:

View as Web page link right on the page
Click for full size

The Web page links to itself. How silly that is, conceptually. Many of the platforms and technologies that run e-mail campaigns don’t require an exact duplicate of the e-mail, so it’s not a bad idea to slightly alter the Web-hosted version of the e-mail to add a touch of sensibility.

It’s one of my pet peeves, anyway, and when I can exert some control on the situation, I make sure they take it out.

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