Reminder About Those Smart Quotes

Dear e-mail campaign designer, please remember that smart quotation marks and smart apostrophes (as well as other special characters like em dashes) do not render properly in text only e-mails.

Ergo, say you’re putting together a tell-a-friend e-mail such as the one found on the Lost Sawyer’s Nickname Generator. You should probably take a little more care when copying the text from your word processor to make sure that you replace the apostrophe:

I know the answer; it's a smart apostrophe!
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You could also do a little testing on it, too, but that’s probably too much to ask.

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