The Opt In Lottery

The West Marine – Pro-Line Boat Giveaway Sweepstakes promotion adds an element of chance to its opt-in question.

Notice that the opt-in question is a drop-down list with the default value of Select. The user is not required to choose yes or no:

Select, or don't select and see what happens!
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In a perfect world, if you don’t answer Yes explicitly, the application will not opt you in. But you cannot be sure based on the controls, can you? Particularly if you are cynical and have worked QA in the interactive marketing milieu.

I don’t know what happens in this particular case, but I’m going to find out whether I’ve won a free, unrequested newsletter.

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