Text Is So Limiting

This confirmation e-mail rendered in text has one thing going for it: The composers knew that the trademark and the registered trademark symbols don’t render correctly, so they replaced those symbols with ™ and (r) respectively.

Too bad nobody thought about the smart apostrophe in Tony’s(r).

A smart apostrophe makes you look dumb
Click for full size

Remember, if you’re using Microsoft Word or other popular programs, the applications will replace straight quotes in the copy with smart quotes, and most people are not smart enough to know the difference. You, fellow QAer, must.

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