Too Far Ahead Of The Curve

Like Brett Favre leading a receiver too far and dropping the ball into the hands of an opponents linebacker (American football terms, gentle European or Asian readers), the New York Jets Web site team this morning acted immediately to change its front page to let its fan (what?  Are there more than one) buy a Favre jersey after his recent trade to the Jets from the Green Bay Packers:

Get your Favre jersey now!
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Except, of course the jersey’s page in the store isn’t actually available yet:

No, get your Favre jersey later
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Maybe it’s overloaded with orders, but I’m guessing that the interactive marketing team outran the ecommerce team here or someone promoted something broken in haste.

(Link seen here.)


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