Curse of the Black Pearl Media

As you know, I have a special place in my heart and on this blog for media companies whose own Web sites are, erm, less than optimal. For example, Black Pearl Media:

No title, no meta, just pretty, pretty Flash
Click for full size

Let’s see, what do we have?

  • No title tag, so it’s forever immortalized as Untitled Document.
  • No meta keywords or description, so its search engine results choose the client login and associated links as well as the privacy policy information as descriptions.
  • Reliance, probably, on an out-of-the-box content management thing that renders many pages with actual Times New Roman font.
  • Reliance on Flash to cover for the fact that the content management system relies on a really old technology (Cold Fusion).


  • The fact that clicking the Client Login Login button without changing what’s in the boxes to begin with causes a Cold Fusion error:

    Cold Fusion fall down, go bang
    Click for full size


So what are today’s lessons, children?

  1. You Flash-happy developers need to remember that your Flash resides on a Web page, and make sure to include basics like title and meta information so it’s spiderable and sensible.
  2. You need to handle situations where the user clicks Submit without entering any data.
  3. If you’re one of those designers who insist upon populating controls with default text instructions, you need to handle when the user doesn’t change that information.
  4. If you’re expecting to build a solution with an out-of-the-box technology you cannot maintain or don’t understand, you’re in for it.

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