An Image Name Is Not Good ALT Text, Redux

Scotts grass tries so hard with its Spring 2009 e-mail, but although it provides decent alt text for some images (Scotts Lawn Photo, Beautiful Lawn Photo, and so on), the filename displays for the product image:

TB Halts 08? Is that a tuberculosis outbreak casualty headline?
Click for full size

For Petes’ sakes (all of the Petes, seriously), it takes 20 minutes to run a basic test of HTML marketing e-mails where you mouseover the text and check the links.  But that 20 minutes takes away from the next emergency at the interactive agency.

This entry was posted on Monday, March 30th, 2009 at 4:45 am by The Director and is filed under Failed e-mails. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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