An Image Name Is Not Good ALT Text, Redux

Scotts grass tries so hard with its Spring 2009 e-mail, but although it provides decent alt text for some images (Scotts Lawn Photo, Beautiful Lawn Photo, and so on), the filename displays for the product image:

TB Halts 08?  Is that a tuberculosis outbreak casualty headline?
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For Petes’ sakes (all of the Petes, seriously), it takes 20 minutes to run a basic test of HTML marketing e-mails where you mouseover the text and check the links.  But that 20 minutes takes away from the next emergency at the interactive agency.

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