Banner Ad Failing and Failing and Failing

The Washington Examiner provides a healthy dose of lessons in hosting Web banner ads.  Let’s enumerate them.

For starters, when it prefers Flash ads, but if you don’t have Flash installed, it spits up a broken image:

There should have been an ad here.
Click for full size

Never mind that.  Here’s the ad, Dad:

Here's the ad, Dad. Oh, I already said that? Imagine it in a Woody Woodpecker voice.
Click for full size

Now, you all know I love nothing more than clicking into a Web contest and showing how fragile the form is.

So I click it, and that click throws a pop-under ad:

Two marketing clicks for the price of one!

Then, horror of horrors, apparently the Web ad links to the Examiner’s intranet.  You know, the kind that usually isn’t available for the rest of the Web to see:

It would be a bigger problem if I actually got something
Click for full size

So you know what that means, right?

No contest for me.
Click for full size

Yeah, I’ve got nothing to write about today.

This entry was posted on Tuesday, July 28th, 2009 at 4:01 am by The Director and is filed under Failed banner ads. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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