Ha! Missed One!

Here’s a Guinness e-mail that is almost perfect, but I’ve found the one heading image alt text that does not match the image text:

I'd like to play Memory against the guy who thinks these match. For money.
Click for full size

It would appear the copy writer and the designer are not on the same page, the production person doesn’t care, and nobody does quality assurance.

I could understand the reverse, where the design team might have truncated it a bit for space reasons, but to use more characters?  Maybe to fill space on the image better.

I can’t even guess why it happened.  I only know it did.

This entry was posted on Monday, September 21st, 2009 at 4:28 am by The Director and is filed under Miscellany. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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