Playing Hide The Unsubscribe Link
In this ABC television e-mail, take a quick look at the standard footer verbiage. Notice anything? I’ll put arrows in for you:
Huh, what are the odds? The links to unsubscribe and to manage one’s account (unsubscribe!) are styled like plain text, even though a link to view the content on the Web is styled, right above them, like a hyperlink.
Accident, or plain good marketing? And by “plain good marketing,” I mean “tricks designed to keep our opt-in numbers high.”
