The Secret Seasonings of Punctuation
A Welcome e-mail to the restaurant San Francisco Oven’s e-mail list is chock full of quotation marks and punctuation errors. For flavor!
Let’s see, we have:
- Extraneous “use” of quotation marks.
- Periods outside of quotation marks in the British style. I doubt this was a stylistic decision. I bet it’s using the American style wrong.
- Inconsistent use of periods (or lack thereof) in the first paragraph.
- In addition to “extraneous” use of quotation marks, we have a stray quotation mark.
Speaking forensically, what was missing from the process responsible for this?
- A professional copywriter.
- A proofreader.
- Review by anyone who uses English as a native language as opposed to whatever argot the damn kids speak or text these days.
