We Have Met The Argoty, And He Is Us
You know what gets me to open a sales e-mail? Promising me a BOGO. As this e-mail does, but does it deliver?
Do you see the BOGO? I’m sure you can spot the TYPOs, but those are different things. What, nothing explains what the BOGO is?
BOGO is marketing speak for Buy One, Get One. Unfortunately, EZ Vacuum uses internal argot and expects you to know what it is.
How do they sell vacuum supplies so cheap? They eliminate the proofreaders and professional designers and have the CEO’s nephew and the rest of his kindergarten class create the e-mail and pass that savings on to you!
