Some Branding Should Be Done With A Hot Iron
Here’s a little hint on things to look for when your team decides on product names: Unfortunate Names blog.
Remember, someone has to pipe up and scotch the bad ideas, and the dreamers (read: the designers, the developers, the project managers, the client account managers, the clients) aren’t grounded enough to say, “Uh, guys? Flooz? That would make users floozies.”
