Some Branding Should Be Done With A Hot Iron

Here’s a little hint on things to look for when your team decides on product names:  Unfortunate Names blog.

Remember, someone has to pipe up and scotch the bad ideas, and the dreamers (read: the designers, the developers, the project managers, the client account managers, the clients) aren’t grounded enough to say, “Uh, guys?  Flooz? That would make users floozies.”

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