Separate Mobile Version Is Another Vector For Suck

Jack in the Box’s latest e-mail offers the normal View as Web Page version:

The Jack in the Box e-mail
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Note that The in the salutation is my first name, since I am The Director.

On the Web it checks out:

The Jack in the Box e-mail on the Web
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The Web version changes omits it, since it’s not passing the first name to the Web version, although it could.

The Mobile version?

The Jack in the Box e-mail on your phone
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Suddenly, it reads like a comment thread on Fark or something. Hey, FIRST!

You know, it’d laudable to make a separate version for different platforms. As long as you test it.

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