Separate Mobile Version Is Another Vector For Suck

Jack in the Box’s latest e-mail offers the normal View as Web Page version:


The Jack in the Box e-mail
Click for full size

Note that The in the salutation is my first name, since I am The Director.

On the Web it checks out:


The Jack in the Box e-mail on the Web
Click for full size

The Web version changes omits it, since it’s not passing the first name to the Web version, although it could.

The Mobile version?


The Jack in the Box e-mail on your phone
Click for full size

Suddenly, it reads like a comment thread on Fark or something. Hey, FIRST!

You know, it’d laudable to make a separate version for different platforms. As long as you test it.

Comments are closed.


wordpress visitors