100% Chance Of Mocking Ziff-Davis E-mail

The following e-mail provocatively asked me in the subject line What’s in your forcast?

Forcast says!
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I have to say: it was an effective subject line since it caused me to open the mail and to load the images to make sure they spelled it right in the e-mail, which they did.

You can test the e-mails’ HTML all you want, but you really need someone with an eye for quality to look at the friendlies, too. (The friendlies, for those of you not in the e-mail campaign world, are test e-mails sent through the bulk e-mail sender to a small list of internal people for final approval.)

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