Building Brand Equity Through Torture Porn

How could Warner Brothers and its interactive proxies not think that the Flash game described here would cause a problem?

The link is keepherawake.com, and it takes you to a website, where you will find an attractive, young blond waiting for you to keep her awake. How’re you going to do that? She keeps yawning. She’s sooo sleepy.

It’s going to be a long night, so you start with something light. You click an icon and her alarm clock rings. You make her jump up and down on her bed in her underpants. You get her to read a book. But that’s no fun, right? Maybe you’re a little bored.

You put her in the shower, naked, natch, where the camera wanders across her body. You make her do jumping jacks and watch her boobs bounce in that very tight T-shirt she’s wearing. Still, there’s something missing. Isn’t there something else you can do? Something, say, more … fun?

You decide to apply more aggressive methods. You click the switchblade icon, and she picks up a knife. As you watch, she cuts herself in the side with it, gasping. Hm, not bad, you think. You try another. You click the icon that looks like a lighter, and she picks it up. You look on while she burns her arm, trembling in agony. If you’d known torture was this easy, well …

Unfortunately, now you’ve run out of tricks, and it seems your options are more limited than 18 U.S.C. § 2340. Don’t you hate it when that happens? Slowly, she falls asleep. Suffice to say, in the end, she dies. Too bad all your torturing couldn’t, er, save her.

Don’t worry! It’s not all for naught. You can kill her all over again, or, better yet, show off your torturing expertise by posting how effective your torture session was on your Facebook page. And they said social networking was good for nothing.

Holy cannoli. There’s edgy, and then there’s offensive. No doubt this interactive team lacked a certain presence, say QA, who was willing to say, “Hey, this might go too far.

Interactive agencies are filled with the intertwees who lack any perspective on how this sort of thing will play outside their hip and self-referential little societies. A good quality quality assurance team needs to be there to say, “Whoa.”

Rest assured, QA, I’m not saying you have to have anything but poor taste personally; however, you need to have perspective enough to pretend otherwise for the sake of the decent people traveling the Internet.

(Link seen on Instapundit.com.)

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