Archive for March, 2010

The Purpose Of Integrating Social Media Into Client Websites

Thursday, March 4th, 2010 by The Director

The author of this piece doesn’t get it:

By focusing solely on social media’s features, Owyang continues to perpetuate the pervasive illusion that, if we choose the right tools, our customers will converse with us, talk about us, and share our content.

You know. The “hyperbole, artifical branding, and pro-corporate content” most of our websites still feature.

The relevancy of our corporate websites is not dependent whatsoever on which social media widgets have been deployed throughout the site. Its relevancy is driven by our site content, no matter who is creating it. And that content requires as much, if not more, strategic planning and consistent oversight as do our social media initiatives.

The goal of any site development is not to provide quality, usable, and relevant content for users on behalf of the client. The goal of any contract work is to separate the client from its budget, as much as possible and as easily as possible. And grafting in a Twitter feed dependent upon a site that fails daily? Easy and expensive.

(Link seen on the Twitterverse.)

Celebrate the Essence of QA

Wednesday, March 3rd, 2010 by The Director

It’s afternoon. Surely, you still have a fresh pot of coffee in the company’s kitchen.

Just remember: Coffee improves your throttling grip.

Facebook Sows The Seeds Of Its Demise, Waters

Wednesday, March 3rd, 2010 by The Director

Hey, is that another Facebook bug?

Last night, in an embarrassing glitch for Facebook that raises questions about privacy on the site, some users of the social-networking service began getting hundreds of personal messages that weren’t intended for them.

A WSJ.com editor, Zach Seward, tipped Digits off to the apparent glitch after his Facebook inbox was flooded with messages ranging from the mundane to the truly private.

“I am sorry for letting my jealousy and worry get the best of me,” reads one of the emails.

Oh, boy, Facebook is really in the race to obsolescence here. Misdirected personal messages? That’s going to undermine user trust and confidence.

And once one of the other up-and-coming social networking solutions hits a tipping point, Facebook is going to lose users in droves. You can’t keep burning people with poor quality and expect to be an ongoing concern no matter how many Farmville players you have.

Square Pegs and Round Holes

Tuesday, March 2nd, 2010 by The Director

Don’t you hate it when your ad delivery service throws your ads into places too small to accommodate them?



That ad is going to adsplode!
Click for full size

If you don’t, you’re all right with the company serving ads up for the StLToday.com, where this happens all the time.

Remember What We’re Here For

Monday, March 1st, 2010 by The Director

A quick reminder courtesy of Conan the Barbarian about job satisfaction in QA:

Where Process-Improvement Projects Go Wrong Is Right

Monday, March 1st, 2010 by The Director

This article in the Wall Street Journal is spot on: Where Process-Improvement Projects Go Wrong:

What do weight-loss plans and process-improvement programs such as Six Sigma and “lean manufacturing” have in common?

They typically start off well, generating excitement and great progress, but all too often fail to have a lasting impact as participants gradually lose motivation and fall back into old habits.

I’ve sat through enough process meetings to know it’s true. We’d sit in a conference room, chart out a nice flowchart eventually of an ideal situation, and then when the meeting broke up and actual projects started, everyone would do what they always did in the first place. Which is ignore the process.

When you’re trying to improve the process in an organization, you have to take into account the specific organization and the major players within the organization. An outside consultant beaming down solutions from planet Six Sigma is not going to know enough about the industry and about the people within the company. They will offer procrustean solutions that the teams will easily ignore or forget.

The best process improvement can come from within if you have a long enough relationship with other people in the organization to know their strengths and their weaknesses. To improve the process, you need to account for the people who will try to make it work and to accommodate them. You’ll want to capture the best of the things they do and you’ll want to make sure the process handles all of their weaknesses and shortcuts, too, so when the fit hits the shan, the process handles that, too.

A process under glass, framed on the wall, isn’t the goal. Doing things the right way is.


wordpress visitors