Early Boundary Failure For Amazon

A profile in the Wall Street Journal identifies a costly boundary analysis failure for Amazon.com:

At launch, the site wasn’t even truly finished. Mr. Bezos’s philosophy was to get to market quickly, in order to get a jump on the competition, and to fix problems and improve the site as people started using it. Among the early mistakes, according to Mr. Bezos: “We found that customers could order a negative quantity of books! And we would credit their credit card with the price and, I assume, wait around for them to ship the books.”

Remember, 0 isn’t the smallest number to test.

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