A Lesson in Your Own Awesomeness, and The Ephemerality Thereof

Here’s the heartwarming story of an advertising agency that was on top of the world five years ago, but isn’t any more: The King’s Comeuppance: How the hottest ad agency of the aughts fell from grace.

Key paragraph:

“They’re much more important than the client, in their minds,” says Peter De Lorenzo, editor in chief of the car commentary site AutoExtremist.com. “They make ads to amuse themselves.”

Holy cats, that’s a bunch of people in software development, too, ainna?

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