Sometimes Real Life Fails a Load Test

The application could handle it. The business behind the application? Not so much.

You need to be careful about what you promise—especially when you make a promise on social media.

This adage is ringing loud and clear for Toronto-based Timothy’s Coffee. In an effort last month to grow its Facebook fan base, the company ran a promotion saying that anyone who “liked” its page would receive four free 24-pack boxes of single-serve coffee. As the Toronto Star reports, this was rather generous, as these boxes retail for over $17 CAD each.

A contest aggregating site picked up the promotion and, as you can imagine, responses poured in, reports the Star. Problem is, the stock of product was depleted within three days of the launch, yet Timothy’s still sent emails telling people their coffee was on the way.

The best part? This is an EPIC WIN! for Timothy’s Coffee’s interactive agency, since a promotion so successful that it makes headlines is AWESOME! It’ll be in all the presentations from here on out.

As always, you have to remember that the little numbers on the screen match up with numbers somewhere else in real life. And your application can be one hundred percent consistent with itself, but if its business rules and limits do not align with the real life it represents, it’s a worthless application.

(Link seen via tweet, but I forget whose. Sorry.)

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