Maybe I’m Doing Conferences Wrong

Turn That Soul-Crushing Conference Into a Win:

You’ve spent days wandering the cavernous halls of a convention center, trapped in windowless rooms, drinking too much coffee and talking yourself hoarse. Does anyone ever emerge from a conference as the organizers intended, feeling recharged with new ideas, contacts and energy?

New York City marketing executive Stefany Stanley does. Among conference organizers she is known as a savvy convention-goer, someone with a strategy for rising above the dreary rounds of networking and breakout sessions. Ms. Stanley says she has gained valuable contacts, ideas and insights from the 15 conferences she has attended in the past five years.

The article goes on with tips and tricks to maximizing your meeting other people to sell your services to or to meet people who might help you get a leg up, basically.

I must be doing it wrong; when I go to conferences, I go to attend the sessions and to learn what the speakers have to offer as to professional insight. Maybe I’ll meet someone I know off the QAternet or something, but I don’t count on it, and if I don’t, I don’t think that I’ve lost something.

Of course, I don’t go to enough conferences and conventions often enough to have my soul crushed, and I don’t think of them primarily as mass in-person sales cold calls, so I’m probably doing them wrong when I do go.

But maybe you’ll find the article useful.

Comments are closed.


wordpress visitors