Archive for June, 2016

Fantaztic

Wednesday, June 29th, 2016 by The Director

After ordering a video game from Amazon to-day, I received an email with an offer:

Spelling the product name right two out of three times ain’t bad. It’s worse.

Remember, every time you spell something wrong in a marketing email, you’re making it easier for the phishers.

And Sometimes Ends With A

Wednesday, June 22nd, 2016 by The Director

Security Starts at the POS.

In this case, POS means Point of Sale.

However, not everyone is familiar with the acronyms and argot you are, so be careful when using them without explaining them first. This applies to your interfaces as well as your written work.

Another Branding Failure

Tuesday, June 21st, 2016 by The Director

A couple weeks ago, I pointed out the some flaws with inconsistent application of the trademark symbol. Today, we’re going to look at a failure of branding in a news story.

Can you spot the branding failure in this story?

After the refi boom, can Quicken keep rocketing higher?:

Quicken Loans Inc, once an obscure online mortgage player, seized on the refinancing boom to become the nation’s third largest mortgage lender, behind only Wells Fargo & Co and JPMorgan Chase & Co.

Now, with the refi market saturated, Quicken faces a pivotal challenge — convincing home buyers to trust that emotional transaction to a website instead of the banker next door.

Okay, can anyone not named Hilary spot the problem?

Quicken Loans and Quicken are two different things and have been owned by two different companies since 2002. For fourteen years.

Me, I know the difference because earlier this year I did some testing on a Quicken Loans promotion, and the developers put simply Quicken into some of the legalesque opt-in and Terms of Service check boxes. So I researched it. And then made them use Quicken Loans in the labels instead.

After reading the story, I reached out to someone at Quicken Loans to see if they use “Quicken” internally informally, and she said $&#&^$! yes (I’m paraphrasing here to maintain her reputation). So maybe the journalist had some communication with internal people who used “Quicken” instead of the company name, or perhaps that’s what everybody but me does.

However, informal nomenclature aside, Quicken Loans != Quicken, and to refer to it as such could have consequences. If this story hit the wires and Intuit’s stock dropped a bunch, ay! Or something more sinister, which in this case means unintended and unforeseen consequences.

My point is to take a little time to research the approved use of trademarks, brand names, and company names before you start testing or writing about them. Don’t trust the developers (or journalists, apparently) to have done this for you.

QA Music: Where The Wild Things Are Running

Monday, June 20th, 2016 by The Director

Against the Current, “Running With The Wild Things”:

I like the sound of them; I’m going to pick up their CD.

When the last CD is sold in this country, you know who’ll buy it. Me.

(Link via.)

An Oldie, But An Oldie

Tuesday, June 14th, 2016 by The Director

Round round work around
I work around
Yeah
work around round round I work around
I work around
work around round round I work around
From job to job
work around round round I work around
It’s a real cool app
work around round round I work around
Please don’t make it snap

I’ve got little bugs runnin’ in and out of the code
Don’t type an int or it will implode

My buttons don’t click, the users all moan
Yeah, the GUIS are buggy but the issues are known

I work around
work around round round I work around
From town to town
work around round round I work around
It’s a real cool app
work around round round I work around
Please don’t make it snap
work around round round I work around
I work around
Round
work around round round oooo
Wah wa ooo
Wah wa ooo
Wah wa ooo

We always make a patch cause the clients get mad
And we’ve never missed a deadline, so it isn’t so bad

None of the data gets checked cause it doesn’t work right
We can run a batch job in the middle of the night

I work around
work around round round I work around
From job to job
work around round round I work around
It’s a real cool app
work around round round I work around
Please don’t make it snap
work around round round I work around
I work around
Round
Ah ah ah ah ah ah ah ah

Round round work around
I work around
Yeah
work around round round I work around
work around round round I work around
Wah wa ooo
work around round round I work around
Oooo ooo ooo
work around round round I work around
Ahh ooo ooo
work around round round I work around
Ahh ooo ooo
work around round round I work around
Ahh ooo ooo

I don’t want to make you feel old, old man, but most of your co-workers don’t remember “Kokomo” much less “I Get Around” and probably think the Beach Boys were the guys on Jersey Shore

QA Music: Fire, Fire

Monday, June 13th, 2016 by The Director

Puscifer, “The Arsonist”

Few songs use the word “deleterious.” Too few, if you ask me.

Inconsistency Ain’t Just A River In Egypt

Wednesday, June 8th, 2016 by The Director

So I went to the Hostess Cakes site today while researching a tweet (what, you don’t research your tweets?). I wanted to see if the Twinkie brand name had a registered trademark or trademark symbol.

The site was not helpful:

The site has both, but this is incorrect. Also, note how other products that bear a service mark have it in the headline but not in the copy. It’s okay to not have it in the copy, since it is in the heading, and it’s common to only use the service mark the first time it appears on a page, but this page has them for some and not for others.

It’s definitely the sort of inconsistency I notice on a Web site, and then I wonder what else is lurking beneath the unreviewed copy.

Third Party Dependencies And Your Site’s Security, A Dramatic Recreation

Monday, June 6th, 2016 by The Director

The chain is not as strong as it’s weakest link; it’s as strong as the link you assumed someone else affixed.


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