It Was As Though Millions Of Style Guides Cried Out At Once And Were Suddenly Updated

Walmart changes name, dropping ‘stores’ and hyphen, as it underscores online image:

What’s in a name? For Walmart, it will soon be a little less.

The company, which became the largest retailer in the world with a huge chain of stores, is changing its name to reflect its increasing emphasis on e-commerce.

As of Feb. 1, it will no longer be “Wal-Mart Stores” and will get rid of the hyphen and drop “stores” from its legal name.

Just kidding; please continue with the normal mishmash of capitalization when referring to corporations, especially our own clients.

Walmart has brought some confusion upon itself, with signage and logos that do not include the hyphen but the corporate name and formal documents probably did.

Ideally, internal communications would use the proper branding so that the habits built into the copy writers, designers, and other communicators would automatically use it whenever they do their jobs, but too often the shorthand name for a company works its way into the copy or iconography. Which just looks sloppy.

Nothing explains the purple Comic Sans, though. Why does the CEO do that in his emails?

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