Real-estate agents, better take out that red pen.
An analysis of listings priced at $1 million and up shows that “perfect” listings—written in full sentences without spelling or grammatical errors—sell three days faster and are 10% more likely to sell for more than their list price than listings overall.
On the flip side, listings riddled with technical errors—misspellings, incorrect homonyms, incomplete sentences, among others—log the most median days on the market before selling and have the lowest percentage of homes that sell over list price. The analysis, conducted by Redfin, a national real-estate brokerage, and Grammarly, an online proofreading application, examined spelling errors and other grammatical red flags in 106,850 luxury listings in 52 metro areas in 2013.
Think it applies only to real estate and not your product interface? Are you willing to take that gamble?
You’d better make sure your Web labels, error messages, and helpful text are grammatically correct, or you won’t be able to quantify how many people don’t use your software because they thought it was written by third graders. Because they won’t be your users.
(Yes, I know the story is nine months old, but I’m between contracts right now and have a little time to catch up on my newspapers for the last year.)